About Us

Nellies Nibbles Dog Larder began in 2016, inspired by my lifelong love of dogs and a growing interest in how good nutrition can support their health and wellbeing.
Today, our Natural dog shop is based in Barnstaple, North Devon.
The business is named after my much-loved Irish Soft-Coated Wheaten Terrier, Nellie, who became very much the face and heart of Nellies Nibbles. In 2019, what had begun as a small business grew into our first physical shop.

Dogs have been a huge part of my life for around 30 years. I’ve shared my life with Rottweilers and Irish Soft-Coated Wheaten Terriers and spent more than 25 years in the dog world through grooming and showing at Championship level.
My interest in canine nutrition really began after losing some of my Rottweilers earlier in life than I had expected. It made me start questioning what I was feeding my dogs and sparked an interest in nutrition that has continued to grow ever since.

My own journey into raw feeding began at a time when reliable information was much harder to find and the choice of good-quality raw dog food was nothing like it is today. I learnt through research, experience and, most importantly, through living with and feeding my own dogs. Over the years, that interest has developed into specialist study in canine nutrition and botanical self-selection, allowing me to bring another dimension of knowledge and support to the owners who come to Nellies Nibbles.

More Than Just a Dog Food Shop

Today, Nellies Nibbles is much more than somewhere to buy raw dog food.
I want dog owners to have somewhere they can ask questions, explore different options and receive friendly, practical guidance without feeling judged. Every dog is an individual, and what suits one won’t necessarily suit another.

We carefully choose the raw dog food, natural treats, supplements and botanical products we stock, with an emphasis on quality, transparency and supporting dogs naturally wherever we can.
And you certainly don’t have to feed raw to come through our door. Whether you already raw feed, are thinking about making the change, feed kibble but would like to introduce some fresh food or simply want to make better choices for your dog, you are always welcome.

Nellie may have been the inspiration behind the name, but the values she inspired are still at the heart of the business today.

Jo x