For the itchy and irritated, help restore calm with this highly soothing and nourishing formula.

Our Soft & Serene Dog Shampoo Bar is specially formulated for dogs prone to itchy, irritated and sensitive skin. With borage oil and chamomile and lavender essential oils, alongside a base blend of shea butter and coconut, sunflower, castor and sweet almond oils, these highly nourishing and soothing natural ingredients support optimal skin health, so your dog can wave goodbye to flaky, dry skin.

What are the natural active ingredients in Soft & Serene?

Using the power of nature for calm and healthy skin:

• Borage oil – naturally rich in Gamma Linolenic Acid (GLA), an Omega 6 fatty acid that is associated with supporting skin health and strengthening damaged or weakened skin barriers, making it ideal for those that are prone to dry and sensitive skin.
• Chamomile – well known for its soothing properties, it is also an effective exfoliant and moisturiser. Helps to support a flake-free coat whilst calming areas of irritation and enriching coat colour.
• Lavender – naturally calming and helps maintain optimal hair growth. It can help support the skin`s natural defences, being traditionally renowned for having antibacterial and antifungal properties.